Ah veggie burgers. They are becoming increasingly popular and available for vegetarian and vegans. They are typically made up of legumes, mushrooms, grains, and nuts, shredded and packed together to replicate a patty. For vegetarian and vegan people, finding food options - like veggie burgers - were difficult. Restaurants' menus had barely anything that they could eat. Once in a while, or at special vegetarian/vegan serving restaurants, they would find something they could eat. However, times are changing; more restaurants are introducing their own version of a veggie burger.
Here are a couple I found:
Burger King: "Impossible Whopper"
Carl's Jr.: Beyond Burger
Dunkin': Breakfast burger
Fatburger: "Impossible Fatburger"
Red Robin: "Impossible Cheeseburger"
(omit the cheese to make it vegan)
Subway: "Beyond Meatball Marinara"
(it is close -- their version of a burger)
White Castle: "Impossible Sliders"
McDonald's: Non-meat Big Vegan Burger
(only being served in places like Germany )
As I was researching restaurants and their options, I came across many more than I had expected. Restaurants who were well known, seemingly had veggie burgers that I had never heard of. That indicated to me that these restaurants need to invest more money in advertising these products. A lot of the restaurants are not near us, e.g. White Castle, but I still haven't seen advertisements for Subway's "Beyond Meatball Marinara" -- so that is no excuse. If about 8% of the population identifies as either vegan or vegetarian, these companies are losing a lot of customers. Since these companies are engaging in monopolistic competition for their veggie burgers/ meal, the ways in which they advertise are extremely important. Even though I am not vegetarian or vegan, the only veggie burger I have ever heard of comes from Wahlburger's - which I did not even include on this list. It seems as if companies like Wahlburger's are creaming the competition in this matter. Which company have you seen advertise their burger the most?
Sources:
https://247wallst.com/special-report/2019/10/03/there-are-18-fast-food-restaurants-serving-vegan-burgers/6/
https://veganbits.com/vegan-demographics/
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I completely agree with you in that companies need to invest in advertising more vegan/veggie burgers. The only one I have tried is the Counter Burger (theirs was not so great). Especially in California, it's important to spread the message that restaurants offer these meals. I'm not sure why they're not.
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