Marketing

We are surrounded by marketing. Some are more obvious than others. Our attention goes to the billboards as we are driving down the freeway. We notice advertisements on buses, and before youtube videos, in magazines, and popping up on websites. Us younger people have grown up with this, we don’t tend to notice it, we don’t tend to mind. There is a sort of food chain. An add on a coke makes us want to watch a movie, the main character is drinking a coke so we want one too, and this coke advertises for another movie, and that movie advertises a car, which sells a story. Advertisers and marketers are storytellers. They appeal to our psychology and attempt to connect with us. 

Social media allows these interactions to be easier and less one-sided. The consumers may now directly communicate to producers what they want. Supply and demand has never been so easy. Through surveys and social media sharing your interests. Personalized feeds try to sell you what you already like, and this tells influencers and sales-people what their audiences are looking for. It's a constant communication, a battle for producers to sell as much as they can, with consumers questioning as little as possible.

Beyond that… networking. Whether via digital or face-to-face, people influence people. One person’s interests attract another, and as they share this product is passed from person to person. As I have mentioned above, it all occurs in a certain chain, everything can be mapped out. We are all walking advertisements, without the monetary gain, and we just don’t seem to mind.